Steph Curry's business dream in San Francisco dead: Warriors star sells $11 million building
Dogpatch site was once earmarked for an ambitious new headquarters
S teph Curry ’s connection to the Bay Area has always stretched beyond basketball, which is why the collapse of his planned San Francisco headquarters carried more weight than a routine real estate deal.
Thirty Ink, Curry ’s business company, bought 600 20th Street in the Dogpatch neighborhood for $8.5 million in 2024 with plans to turn it into a five-story headquarters spanning nearly 25,000 square feet.
The project was designed to bring together Curry ’s commercial, creative and philanthropic ventures under one roof, with offices, production studios, laboratory space, an exhibition area, event space and a three-bedroom residence for visiting partners.
Thirty Ink COO Tiffany Williams said the project would “cement” the company’s long-term commitment to San Francisco. It never broke ground.
Now, the property has been sold for $11 million to Dane Reinsurance Inc., officially ending a development that once figured prominently in Curry’s post-playing future.
Labor fight turned into public standoff
The project unraveled over a dispute with Local 22 of the Nor Cal Carpenters Union.
Thirty Ink had selected Achill Beg Construction as general contractor and maintained that the privately funded development wasn't legally required to use union labor.
The company said it nevertheless offered to make 40 percent of the workforce unionized.
“While a project of this size typically requires zero union workers, we committed to having a 40 percent union workforce,” spokesperson Michael Smith said.
The union rejected that as insufficient and argued that labor standards were the central issue.
“Either you want to do what is right or you want to undercut the labor standards and hurt working men and women,” spokesperson Sam Singer said. “Local 22 of the Carpenters Union will not let anyone, even an NBA superstar, undercut labor standards.”
The disagreement soon moved into public view, with picketing outside Thirty Ink’s existing offices and Curry ’s name becoming part of the pressure campaign. Thirty Ink abandoned the project in April 2025.
“Our dream of building a new Thirty Ink HQ at 600 20th Street has been destroyed by the Nor Cal Carpenters Union,” Smith said at the time.
San Francisco officials and local business figures later attempted to bring the development back to life.
Mayor Daniel Lurie , Warriors advisers and Dogpatch leaders were reportedly involved in efforts to find a compromise, including possible contractor changes and cost restructuring.
Those talks didn't produce a revival. Adam Gould of the Dogpatch Business Association warned that losing the project risked reinforcing “the perception that San Francisco is inhospitable to business investment.”
The $11 million sale now brings finality to the dispute. Thirty Ink did realize a higher sale price than its original purchase cost, but that doesn't account for architectural, legal, planning and carrying expenses tied to the failed project.
More importantly, the sale doesn't mean Curry is leaving the Bay Area. Thirty Ink still operates in San Francisco, and Curry has repeatedly spoken about how much the region means to him.
“Everything that we accomplished, and everything I know about myself as an NBA player was built with the love of Oakland behind me,” Curry said in 2022.
The broader relationship remains. The headquarters he once envisioned as its permanent business symbol does not.
