Oscar De La Hoya and Holly Sonders' Halloween video sends social media into a frenzy

Oscar De La Hoya has never been shy about putting himself in the spotlight.

The six-division world champion built a career on delivering memorable performances inside the ring, but these days, the boxing promoter and Golden Boy Promotions founder also knows how to generate attention outside it.

His latest viral moment, however, had nothing to do with a fight announcement, a boxing rivalry or a heated exchange with another promoter.

Instead, De La Hoya and his partner, Holly Sonders, gave their social media followers a Halloween surprise that quickly turned into a guessing game, and a source of hilarious comparisons.