Messi puts on his new team's jersey and makes three "signings"

Lionel Messi once again captured the attention of the international football scene without needing to lace up his boots or score a stunning goal in Major League Soccer . This time, the Rosario-born "10" brought digital platforms to a halt by being seen for the first time wearing the official colors of UE Cornellà , the Spanish club where he arrived as majority shareholder at the beginning of the year to lead a deep sporting and institutional restructuring .

The image spread very quickly through the official accounts of the Catalan entity and on news portals such as TN (Todo Noticias). In the snapshot, Messi not only made clear his absolute support for the project he leads from the offices, but also reaffirmed the closeness he maintains with the football of the region that saw him grow and become a legend over two decades .

To top off the joy among the fans of the green side, the captain of the Argentina National Team did not pose alone. He was accompanied by Thiago, Mateo, and Ciro, who wore the green jersey matching their father . The family portrait was immediately interpreted by fans as the first three "signings" of the house , unleashing thousands of affectionate comments on social media.

A key boost just before taking the field

The appearance of the star did not happen at just any moment. The gesture served as the perfect prelude to UE Cornellà's official debut in the local championship , where this weekend they face Atlétic Lleida in the opening matchday of the tournament in the Tercera RFEF. The message published by the institution itself, capped off with an enthusiastic “Let’s go!” , worked as the definitive injection of motivation for the squad.

At a commercial level, the impact of the image was felt instantly. Thousands of fans overwhelmed the official stores and the club's website to get the official apparel made by Adidas . According to reports published by Diario Popular, the basic jersey costs 49.99 euros, while the screen-printed version with the number "10" and Messi's name reaches 54.99 euros , becoming an instant object of desire for collectors.

The foundations of a project seeking to make the leap

It was in April when agencies such as EFE and specialized media outlets of the caliber of Diario SPORT, LaSexta and Mediotiempo confirmed the acquisition of the institution by the investment group led by the Rosario native . Founded in 1951, UE Cornellà has always been characterized by having one of the most prolific youth academies in Catalonia , a quality that is strategic for the long-term plans of the Argentine star.

Far from proposing a scheme of excessive spending, the roadmap devised by Messi is committed to building a solid foundation in youth football development . The primary intention is to boost the area's young talent, provide the club with financial stability, and pursue gradual growth that allows it to climb the divisions within the Spanish football pyramid in a self-sustaining way.

From magic on the pitch to corporate work

This new business stage shows a different side of the footballer, who is following the path laid out by other big names in modern football by investing directly in sports institutions. Like Gerard Piqué at FC Andorra or the shareholding involvement of international figures in different clubs across the continent, Leo is laying the groundwork for his future off the pitch when the time for retirement comes.

Despite his responsibilities in sports management in Spain, Messi continues to perform at the highest competitive level in Major League Soccer with Inter Miami . Just hours before posting the family photo wearing Cornellà's green jersey, the "10" was coming off a phenomenal performance in the United States after scoring four goals and providing an assist in his team's 7-1 win over CF Montréal .

The family's indelible bond with Catalonia

Beyond the commercial aspect, this move reveals the deep emotional mark that Catalonia retains in the life of the Messi family. After spending most of his professional career in Barcelona, the connection with the social and sporting fabric of the metropolitan area remains intact, something that was reflected in the ease with which his children wore the club's kit .

With the preseason concluded and the ball about to start rolling officially, UE Cornellà begins an exciting new chapter under the watchful eye of the international press. The fans dream of seeing how far the club can go led by the best player in the world , who has already shown that he will wear the shirt and support the project from any corner of the planet.