Did you catch it? The stealthy detail in Sydney Sweeney’s new ‘send nudes’ lingerie drop
Sweeney’s racy new campaign comes with a blink-and-you’ll-miss-it nod to her boyfriend
Sydney Sweeney has once again caught fans’ attention with the latest campaign for her lingerie label, SYRN, but it’s a tiny accessory that may be the most intriguing part of the shoot.
The actress appears in the brand’s new “Send Nudes” collection wearing a delicate necklace featuring the initials “S” and “B”, seemingly a subtle nod to her boyfriend, Scooter Braun.
The jewelry can be spotted in the images promoting SYRN’s latest release, with Sweeney modeling the Smooth Cup Demi in the shade Babe.
According to the brand, the design keeps the familiar Romantic Demi shape while introducing a smooth cup intended to work discreetly underneath T-shirts. The collection has also been described as a spin on traditional nude lingerie.
In the campaign photos, Sweeney wears the bra, complete with lace detailing underneath. Her long blonde hair is styled in loose waves, while her makeup and a pink lip keep the look polished. Other shots show the actress using a digital camera for a selfie and posing on a bed during the photoshoot.
But eagle-eyed followers may have noticed the necklace sitting above the lingerie. The sparkling “SB” initials appear to reference Braun , whose relationship with Sweeney has become increasingly public during the past year. Page Six reported that the monogram appeared to be a tribute to the music executive.
A subtle nod amid a very public romance
Sweeney and Braun were first romantically linked in 2025 after meeting around Jeff Bezos and Lauren Sánchez’s wedding celebrations in Venice. Their relationship gradually became more public, with the pair eventually sharing glimpses of their romance on social media.
The couple’s latest public moments have also suggested a close relationship. On September 12, Braun celebrated Sweeney’s 29th birthday with a heartfelt Instagram post featuring footage of the pair dancing together in front of a castle.
He praised her for showing him what a “true partnership” could look like and wrote that she makes him smile harder, laugh louder, adventure more and dream bigger.
Sweeney has also reportedly been spending time with Braun’s three children, while the couple recently returned to Venice, where their relationship first began.
That backdrop makes the “SB” necklace particularly easy to notice in Sweeney’s latest SYRN campaign. The initials are tucked into the styling, creating a personal detail that’s easy to miss at first glance.
The lingerie itself remains the main focus. SYRN’s “Send Nudes” collection leans into the brand’s identity, offering neutral-toned pieces designed to work as everyday underwear while maintaining a glamorous feel.
