Kylie Jenner strips down under a coat for Khy's boldest campaign yet
The 29-year-old businesswoman stars in Khy After Dark, her new winter collection, with images in which she forgoes pants and makes coats the main stars.
Kylie Jenner once again opted for a high-impact campaign to promote Khy, her fashion label. The entrepreneur stars in the new images for Khy After Dark, a winter collection that will hit the market this Tuesday, October 27, and that takes to the extreme the concept of using the coat as the main piece of the look.
In one of the photographs, Jenner appears wearing a long black coat with no other garment visible underneath . In other images, she walks in a short jacket with faux fur details, fishnet stockings, and black heels, leaving her legs completely exposed. The star also went without underwear during part of the shoot.
Khy After Dark, inspired by the nights of Los Angeles
Kylie herself explained that the new collection is inspired by Los Angeles and its nights . In her Instagram post, she spoke about that feeling of getting dressed up without necessarily having a specific destination in mind and of nights that end up turning into mornings.
The campaign was photographed by Quentin de Briey in the hills of Los Angeles, with the city as a backdrop. The collection features 16 pieces and combines structured silhouettes, faux fur details, statement coats, oversized bombers, knitwear, and animal prints.
The boldest photographs quickly sparked a reaction among her followers. The comments were filled with praise for Jenner and also with messages from users interested in the new pieces from the collection, which will be available starting October 27.
The new campaign also arrives at an especially active time for Kylie in the fashion world. Just a few days earlier, she made her debut on the Victoria"s Secret runway, where she appeared wearing the 50-million-dollar Fantasy Bra, paired with a sheer white skirt and the brand’s traditional wings.
Kylie launched Khy in 2023 and since then has become the main face of its collections. With After Dark , she steps in front of the camera once again and uses a provocative campaign to focus all attention on one of the brand’s key bets for the winter season.
