Sydney Sweeney revives Pamela Anderson's explosive look that defined an era on ‘Baywatch’

The actress surprised with a red swimsuit during her vacation in Utah. The one-piece design, with a plunging neckline, recalled the looks that Pamela Anderson popularized as C.J. Parker in ‘Baywatch ’ during the 1990s.

Sydney Sweeney shared several photos on Instagram from her vacation in Lake Powell, Utah, with her boyfriend, Scooter Braun , and a group of friends. During the trip, the actress practiced water sports, went boating, hiked, and enjoyed a few days outdoors.

The detail that took Sydney Sweeney back to the 90s

Among all the images, there was one that especially caught attention. Sweeney appears in a red one-piece swimsuit with a plunging neckline and high-cut legs, a design that was quickly associated with the aesthetic of ‘Baywatch’.

The resemblance to the swimsuits that Pamela Anderson wore during her time as C.J. Parker was immediate. Red became one of the series’ most recognizable elements and became associated with one of the most memorable television images of the 90s .

“When your man takes you to the moon”, Sweeney wrote alongside the post, accompanying the message with a moon emoji. The photographs were taken during the actress and Braun’s getaway to Lake Powell , in an area surrounded by the rock formations of Glen Canyon.

The comparison with ‘Baywatch’ also comes at a specific moment for the franchise. FOX is preparing a new version of the series, with 12 episodes and a completely renewed cast, although Sweeney is not part of the project.

‘Baywatch’ is coming back, but Sydney Sweeney is not in the cast

The new ‘Baywatch’ will arrive on FOX during the 2026-27 season and is scheduled for January 2027, and will bring back some of the visual elements of the original series, including the iconic red swimsuits.

Prime Video acquired the international rights to the new production for several territories, including Spain and Latin America . The platform will premiere the 12 episodes in those markets in 2027.

For now, Sydney Sweeney 's connection to ‘Baywatch’ is limited to her vacations. The red swimsuit, however, was enough to recall an aesthetic that for years was linked to Pamela Anderson and to the series that turned that image into one of its main symbols.

Sydney Sweeney's other business that multiplied its value

The publication comes after another campaign that put Sweeney at the center of the conversation. The actress became the face of a Novig campaign, a platform specialized in sports prediction markets, but her relationship with the company goes beyond advertising: Sweeney is also a strategic partner and shareholder.

The campaign generated a strong impact on social media. According to data cited by various media outlets, mentions of Novig increased considerably after its launch. At the same time, the company moved forward toward a new funding round that could place its valuation at around $2 billion , compared with the $500 million valuation from the February round.

The figure represents a fourfold increase over the previous valuation , although that growth cannot be attributed solely to Sweeney's campaign. Novig has also expanded its business, received regulatory approval in June to operate as a sports contracts market, and finalized a partnership with the New York Mets during the summer.

This time, Sweeney didn’t need an advertising campaign to get people talking again. A vacation post and a red swimsuit were enough for references to Pamela Anderson and Baywatch to immediately appear among her followers. Yet another example of the impact every appearance by the actress manages to create on social media.