The Million-Dollar She-Wolf: How Shakira built a historic fortune by monetizing her split from Piqué
The singer has grossed more than 400 million for her "Las mujeres ya no lloran World Tour"
In 2023, Shakira 's career was not at its best. At that time, it had been 6 years since her last full-length album, ‘El Dorado’, which was not very well received. On the Rate Your Music website, the Colombian artist's musical project had received a rating of 2.3 out of 5 . Although some songs she released did make it into the global top charts, the singer was not going through her most successful professional moment.
It was then that on January 11, 2023, Shakira released her joint session with the Argentine producer Bizarrap, ‘Shakira: Bzrp Music Session Vol. 53’ . The song about her breakup with Piqué was a huge success. It won 2 awards at the Latin Grammys: Song of the Year and Best Pop Song. But without a doubt, its greatest achievement was getting her music to become part of the popular conversation.
A residency in Madrid that will sell more than 600,000 tickets
Now, the album ‘Las mujeres ya no lloran’ by the Colombian artist is sweeping across the world . More specifically in Madrid, where the singer begins today her run of 12 concerts, for which, according to promoters’ estimates, more than 600,000 tickets will be sold.
“Her artistic hunger is infinite. Shakira is very persistent: any goal she sets for herself, she achieves” , said Luis Merino, who was the director of Los40 for many years, to El País. Some claim that the Colombian singer would not stop until she surpassed the figure of the 10 concerts held at the Metropolitano Stadium by Bad Bunny. And she has ended up achieving it.
"Las mujeres ya no lloran World Tour" has become the highest-grossing tour by a Latin artist. In total, it has grossed more than 400 million euros . Even so, there are those who criticize the artist because Madrid will be her only stop in Europe. One of them is the Colombian cultural promoter and musicologist Gustavo Chucky García, who states in El País that he does not know whether it is a residency or a business venture. “I believe Shakira’s concerts in Madrid are more about marketing than art,” he concludes.
