The NFL gets a Hispanic makeover

At the Ortega-Marañón Foundation, in the heart of Madrid , NFL Spain has presented NFL Culture Club Madrid , a multidisciplinary experience that seeks to intertwine Latin, Spanish, and American culture through fashion, music, art, with American football as the meeting point.

The inauguration ceremony was attended by Rafael De los Santos , president of the NFL in Spain, who wanted to welcome everyone to this new project: "It is a pleasure to launch this first edition together with the Community of Madrid. There are many ways to experience the NFL, on and off the field. Everything stems from this idea. Over these three days, music, gastronomy, film, and fashion will allow us to bring together Spain, Latin America, and the United States through the artists and their ideas. Hopefully you will leave here with a new song or a new story to tell, but above all with a great desire for the NFL".

For three days, NFL Culture Club Madrid will offer concerts and music sessions, exhibitions, screenings, gatherings, interviews , gastronomic experiences, and content linked to some of the leading figures in culture and creativity from Spain, Latin America, and the United States.

The initiative comes at a time when Hispanic culture is exerting an ever-greater international influence and connecting millions of people on both sides of the Atlantic through language, music, gastronomy, fashion, and art. NFL Culture Club Madrid will use sports as a new meeting point between these communities.

Music will be one of the main pillars, with performances by Vreno Yg and Raul Clyde, and sets by La Granja Sound, mami and Miss Aleta , as well as meetings with the artists, exclusive content, fan experiences, and the RIMAS Room, one of the most influential record labels in Latin music and home to artists such as Bad Bunny.

There will be gastronomy with Tailgate Tapas reinterpreting the traditional pregame experience before NFL games ; a photographic exhibition reinterpreting some of the great symbols of American football through references to Hispanic tradition and culture; a selection of short films, documentaries, and productions that explore the connections between Spain, Latin America, and the United States through sport, creativity, identity, and community; the fashion initiative FRSH, with a collection and customization proposals linked to the universe of NFL Culture Club Madrid; and a program of talks open to the public that will connect the different disciplines.

Thursday, October 8 · 6:00–9:30pm

Friday, October 9 · 6:00–9:30pm

Saturday, October 10 · 12:00–20:30h