Business First: The multimillion-dollar contract signed by Brittany Mahomes just before husband Patrick's big comeback

Brittany Mahomes entered the Kansas City Chiefs ’ season opener with attention naturally centered on her husband’s return, but she used the hours before kickoff to underline how much her own profile has grown beyond football.

Brittany unveiled a new campaign with haircare company Divi , continuing a partnership that began last season with a brand reportedly valued at about $100 million.

The campaign introduced Divi’s new Soft + Strong Hairspray and featured Brittany alongside the company’s founder.

“Two is better than one… Meet SOFT + STRONG Hairspray!!” the announcement read.

The promotion described one option as providing an “effortless, brushable, every day hold,” while the stronger version was aimed at a more polished finish with “maximum hold.”

“You can be soft… You can be strong… You can be BOTH,” the campaign added.

The timing was hard to miss. Only hours later, Patrick Mahomes was due to take the field against the Denver Broncos in his first regular-season game since tearing the ACL and LCL in his left knee late last season.

Brittany continues building business profile

Brittany has become an increasingly visible figure in the commercial space while remaining closely associated with the Chiefs and her husband’s career. Her work with Divi is part of that expansion.

The reported $100 million figure refers to the company’s valuation, not the value of Brittany ’s personal agreement, but the partnership still represents another significant endorsement for the entrepreneur.

She has appeared in multiple campaigns for the brand and has increasingly used her social media presence to promote products and business ventures of her own.

That made Monday an unusual intersection of two different storylines within the Mahomes household. Brittany launching a new campaign while Patrick completed the final stages of a difficult comeback.

Patrick Mahomes with strong medical update

The quarterback’s recovery had been one of the Chiefs ’ biggest offseason questions.

NFL insider Ian Rapoport said Mahomes had returned much faster than expected after surgery.

“He's coming back from a torn ACL, torn LCL far, far faster than anyone would have possibly thought it,” Rapoport said.

He also offered a positive assessment of how Mahomes looked during training camp.

“I saw the Kansas City Chiefs in training camp, and I gotta say, it was eye-popping how good Mahomes looked on the field,” Rapoport added.

“His strength is symmetrical from side to side. His function is the same side to side, and his graft is fully healed.”

That cleared the path for Mahomes to return against Denver. Brittany , meanwhile, had already made her own update before the game began.

The Chiefs quarterback was returning to work after months of rehabilitation. His wife was expanding hers.