Marissa Ayers, Jaxson Dart's girlfriend, goes viral after Giants' victory over the Dallas Cowboys

J axson Dart ’s first primetime win of the season gave New York Giants fans plenty to celebrate. By Tuesday, though, the quarterback was sharing the spotlight with Marissa Ayers .

Ayers , Dart’s girlfriend, posted a game-day gallery from the Giants ’ 28-20 victory over the Dallas Cowboys that quickly drew attention across social media.

Her outfit was simple but unmistakably tailored to the moment: a baby blue maxi dress with a dramatic front slit, sunglasses and heels that played neatly off the Giants ’ colors. The caption did the rest.

“My boy’s bringing six-y back,” Ayers wrote, a playful reference to Dart’s No.6 jersey.

The post mixed fashion with football. There were shots from the stands, a crowd selfie, the American flag spread across the field and a video of Ayers kissing Dart after the game. Fans responded immediately.

“I’m not sure what I like more — the outfit, the caption, or the win,” one follower wrote.

Ayers’ rise almost as fast as Dart’s

Ayers , 23, is a University of Alabama graduate and model who had already built a public profile before she became linked to Dart .

She has worked as a ring girl for Jake Paul ’s Most Valuable Promotions and appeared around major combat-sports events, including the Paul-Anthony Joshua fight.

Her relationship with Dart became public late last year. The two were first spotted together around Halloween in October 2025, became Instagram official in January and appeared together on the red carpet at NFL Honors the following month.

Their support for each other has also been visible away from football. Dart traveled to Miami in May to watch Ayers walk at Miami Swim Week, while she later visited Giants training camp in New Jersey.

That comfort around cameras has translated naturally into the NFL spotlight.

Giants Sundays may become runway

Ayers ’ Week 1 post showed why she is already standing out among the league’s growing group of high-profile partners. She isn't simply appearing at games. She is curating the moment around them.

Another fan commented, “Perfect in every way,” while others focused on the chemistry between Ayers and Dart after the final whistle.

That kind of engagement is becoming increasingly common across the NFL, where players’ partners often build their own followings through fashion, travel and behind-the-scenes glimpses of game day.

Ayers appears well positioned to do the same. Dart is playing quarterback in one of the league’s biggest media markets, and every Giants win will create more attention around him.

The season has only just started. Yet Ayers has already made it clear that when the Giants are under the lights, there may be two people worth watching.