Kelce Fatigue: NFL fans blame overexposure for backlash against Jason and Kylie’s new ad
Jason has become a common face on TV upon retiring from the NFL.

Jason and Kylie Kelce have become fixtures of NFL coverage, but their latest television appearance is testing the patience of some fans, who say they are seeing the couple almost everywhere they look.
The pair headline a new NFL Sunday Ticket commercial built around a watch party at their home, with the lighthearted campaign quickly becoming a talking point for a very different reason.
The ad itself has not sparked much controversy, but its frequency has. NFL reporter James Palmer joked about the constant broadcasts, asking fans how many times they had seen the commercial.
“I'm looking for rough estimates,” Palmer wrote on X.com, formerly Twitter. “How many times do you think you've seen the Sunday Ticket commercial with the Kelce's nervous about their watch party? I'm ball parking my number around 34,531.”
And fans quickly joined the conversation, with one describing the situation as, “The Kelce overload.”
Another called the repeated exposure, “Total overkill. Hate it.”
And a third joked, “It's showing up in my dreams now.”
Others pushed back against the criticism, making clear that the commercial has its supporters as the reaction comes as Jason and Kylie continue to attract greater attention alongside Travis Kelce ’s relationship with Taylor Swift .
Travis even recently recalled how his nieces initially addressed Swift by her full name when they first met her as Jason then recalled the girls asking, “Taylor Swift, can I do this? Taylor Swift”, before adding, “You can call her Taylor.”
Jason backs up Eagles’ Jalen Hurts after Week 2 win
Jason also found himself defending Jalen Hurts after the Philadelphia Eagles ' Week 2 victory over the Tennessee Titans , following criticism of the quarterback's decision to slide on third down.
Drew Brees , who played previously for the New Orleans Saints and was calling the game alongside Adam Amin , questioned Hurts for coming up short as he felt the Super Bowl champion should have secured the first down.
“Lower your shoulder and go get the first down,” Brees said. “You slide they're going to mark the ball where you started the slide, not where you end the slide. So, it's not a Tush Push situation. It's not fourth and one. It's fourth and three."
But Kelce offered a different perspective shortly afterward, praising his former teammate as Hurts and the Eagles converted the fourth down, before eventually finding the end zone on the same possession.
“Playing quarterback pretty well,” Kelce wrote on X.com, defending Hurts after the star completed 26 of 37 passes for 264 yards, two touchdowns and two interceptions, whilst he also added 16 rushing yards.
But on an unfortunate note, Philadelphia dealt with injuries to Saquon Barkley and Dallas Goedert during the game, giving further context to the quarterback's cautious decision.
Barkley briefly left after suffering a stinger on the opening offensive play but returned in the third quarter. Goedert was not as fortunate, leaving with a right leg injury and will miss the following series of games.



