Sydney Sweeney is turning heads in her lingerie brand as her booming business reveals a side of her Hollywood never showed
The SYRN brand recorded its best quarter since launch and doubled its sales between July and September. One of its collections surpassed two million dollars in revenue, while several garments sold out shortly after hitting the market.
Sydney Sweeney's lingerie brand is experiencing its strongest commercial moment since it launched in January 2026.
SYRN, the lingerie business and apparel venture that the American actress launched while continuing her career in Hollywood, recorded twice as many sales in the third quarter as in the second, according to data gathered by Page Six.
The growth is also reflected in the performance of its collections. September was the best month in the company's history, and sales were more than three times higher than the figures for June. Demand exceeded the available inventory, so some products sold out earlier than expected.
The collection that surpassed two million dollars
One of the main drivers of these results was Birthday Boobs, a collection that achieved the highest sales volume in a single day since SYRN was created. According to sources cited by Page Six, the line generated more than two million dollars and sold out in just 24 hours.
Among the most requested products was the Blue Ditsy lingerie set, which sold out on its first day of launch. The result confirmed the commercial appeal of a collection that became the brand's top-selling success to date.
The positive trend would not have been limited to September. The company estimates that in October it could close with a further 20% increase compared to the previous month, which would represent a new monthly record for the company.
Sydney Sweeney, from actress to entrepreneur
Sweeney launched SYRN in January 2026 with a proposal centered on underwear and garments tailored to different body types. The brand offers 44 sizes, from 30B to 42DDD, and organizes its collections into different lines, with styles ranging from comfortable designs to bolder options.
The actress also participates directly in promoting her products and fronts much of the advertising campaigns. That exposure has helped maintain interest around the brand, which has used images and ads with strong visual impact to present its new collections.
SYRN's next challenge will be to meet demand without running out of stock of its most popular products. The third-quarter results represent the company's best performance since its founding, although the figures released come from sources close to the business and not from a public financial report.
